How are you feeling about this new year -- Anxious? Hopeful? Excited? Sad? The past couple years have been heavy. I'm sure I'm not alone in saying that it's intimidating to make plans and be optimistic, but I hope you, too, are being brave, even if you don't want to.
For me personally, the second half of '21 was hard for business. If you know anything about sales and marketing, you know how difficult it is. Social media has become the modern-day magazine, and we are bombarded with ads, aren't we? As a small business of one, it's so hard to push through that and actually connect with people on a personal level! Keeping up with that side of my bakery really burned me out and was really discouraging.
I also had to start working at my old job again. If you recall, I quit my job in May to bake full-time. However, in September, my bakery income came to nearly a standstill, and unfortunately could not support my family anymore. I have definitely been down on myself. Taking January (mostly) off has been beneficial for me to not lose all my excitement for baking, and I am determined to keep at it. Don't worry -- Simply Sweet Bakery isn't going anywhere.
That leads me to everything coming up this year! I have been working on new recipes and ideas to expand what I offer, and I have so many amazing things to introduce throughout the year. I am also adding a blog to my website, where I will be able to share more pictures and videos without fighting for space on social media. I will also be using that space to share more behind-the-scenes, special recipes, and so many other fun things. It will be your new go-to place to find out about events, limited-time only flash sales, and more. I am so excited to share what's in store.
I am dipping my toes into the pool of 2022, and even though the water is cold, I'm ready to swim. I hope that you're standing beside me! Throw off your towel, and let's jump in together!
News to Note
Learn bakers' tips and tricks for decorating cute and yummy sugar cookies! With two types of frostings and all sorts of sprinkles, you can use practice sheets to prefect your technique before designing your own 6 cookies for that special someone...yourself!
Must register in advance by 2/10. Click the photo above and scroll down to the class option to sign up.
Just in time for Valentine's Day! Make it a date. Creating silky smooth, melt-in-your-mouth chocolates is easier than you may think! Sweeten up to the ins and outs of making this candy in this fun (and delicious!) workshop. Learn about different chocolates, discover tips and tricks, and put together a beautiful box of 6 truffles to take home for your sweetie.
Click the photo to sign up by 2/2.
Are you like me -- do you wait until the last minute for everything? Well let me help you with one part of your event planning. Think about all the birthdays, anniversaries, weddings, graduations, holidays, and other little life celebrations you have this year. Which ones would be enhanced with handmade, homemade treats? All of them, right?!
For those dates you think you'd like to order, fill out my new Pencil Me In form. There's no commitment, but a great way to ensure you have a spot on my calendar. I'll send you a reminder one month before your event and check in. No more hearing "Sorry, I'm booked!" If nothing else, it will remind you to get in party planning mode so you're not scrambling last minute.
Just tap that photo above to go right to my new Pencil Me In form.